Many opticians will recall the VAT battles fought with Customs and Excise in the 90's (and the 1.2 billion repayment to the optical industry!) The individuals that fought those battles created Eyeplan based on that experience and after recognising the need of their own Eye-Tech group of opticians to increase regular revenue, whilst at the same time reducing the dreaded, and easily critcised, cross subsidy.

Proven in the Eye-Tech practices, Eyeplan was first offered to colleagues in the independent sector in 1998, and the network of Eyeplan Associates has grown steadily ever since.

At Eyeplan's core are the fundamental beliefs that independent opticians should be rewarded for the clinical excellence and care that they offer, and that patients should be offered true and clearly identifiable value.

These beliefs manifest themselves in the benefits offered by Eyeplan For patients; Eyeplan offers quality care including free eye examinations, value for money eyewear and accidental damage cover for their glasses. There are Eyeplan schemes developed for all types of patient including the over 60's and kids. For the optician the benefits are significant, in exchange for an Eyeplan discount on eyewear and lenses the optician benefits from; a monthly payment from their Eyeplan clients, an increased dispense rate, increased dispense values and much, much greater loyalty from patients